As a struggling independent musician in a extremely competitive more than-crowded marketplace it should be left unsaid that you need to stand out from the crowd. There are many techniques to do this. There is music publicity, radio promotion, substantial tour presence, and the almighty music advertising and marketing and music promotion. You need to have to get your message out there –period.
Finding your music advertising message out there is one issue but getting the correct message out there is a further. Your skilled image as an independent artist is of the utmost value in order to rise above the sea of competition. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Frequently, musicians will use either a standard print music media kit, a digital press kit (DPK), or an on the web EPK (Electronic Press Kit). But just how experienced and convincing are they?
A regularly asked question that I get all the time from my independent artists and musicians is which type of press kit should really we put with each other? Which type of music press kit works greatest and is most impressive and powerful? The answer to that query depends on a few things.
What I mean by this is that I suggest building and keeping two sorts of press kits — either a print or digital music press kit, and an electronic press kit. The explanation for this is easy. Specific media outlets, labels, venues, music management organizations, and so on. choose a print press kit or digital press kit with your complete blown CD so it can be listened as well on higher efficiency stereo equipment to get the complete impact of your music and its production qualities. Others favor not to have their workplace congested with piles of press kits, and their preferred process is just reviewing your music online.
For the reasons just noted, we advocate you do a print or digital press kit and have 1 on the web as properly. There is seriously absolutely nothing to producing an online EPK so why not have it available. There are a few quite superior EPK solutions out there and they expense just a few dollars per month. But I am placing an emphasis on the truth that an EPK (Electronic press kit on the internet) is not sufficient. You nonetheless need to have the regular print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is likely your most useful promotional tool and it desires to be taken very seriously. Other than your CD and reside efficiency it is typically the initially impression of you as an artist that labels, venues, and other music media outlets will acquire. There are numerous graphic art firms that specialize in the preparation of media promotion kits that you may possibly want to take into consideration if your price range permits. If not, for a few dollars, a tiny creativity, and time and work, you can do it oneself. Here are the simple elements of a print press kit and Electronic press kit, and the experienced indicates by which to go about it.
In your traditional print music press kit version the components to include are a professionally developed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a expert 8- x ten- black and white glossy promotional photo, media feature articles and press releases, album testimonials and quote sheet, your full length – extended play, or professionally recorded demo CD, an sector CD-1 sheet, a organization card and professionally labeled envelope. The supplies needed are heavy stock paper, portfolio cover, huge envelope, address labels, business enterprise cards, and your 8- x ten- glossy photo. Now here’s how to go about placing the print press kit with each other.
COVER AND LETTER OF INTRODUCTION:
Your specialist music press kit should really have an impressive cover. Drum sounds to involve a photo of the artist, artist’s name, and artist’s contact facts. Sort of like the cover of a book. You should also contain a cover letter of introduction. This must introduce you as the artist stating briefly a little about your self. Don’t get also certain in this letter you can leave that for the bio and other media which you will include.
Make positive you address the letter to 1 precise individual – – becoming individual is significant. It gives the look of a non-cookie cutter appear and that you really feel this media outlet, label, venue, or music agent has significance. Make sure that either at the major or the bottom of this letter you have included your full contact information or your artist’s representative’s contact info. The cover letter should really be inserted just inside the kit’s cover prior to any other facts. The get in touch with details need to also be included at the bottom correct on just about every web page in the music promo kit.
Artist or Band Biography:
The subsequent web page or what would truly be the first informational page of the music media kit would be your artist biography web page. Here you really should involve a brief history of the artist or band, a small about every member if it really is a full band. This really should be no longer than one particular page and should not be a long drawn out history of the band but just a brief synopsis of what you have achieved and exactly where you program to go. Extra importantly, you ought to consist of factors like significant shows or tours, contests won, radio play, or any achievements that you feel are noteworthy and may well raise you above other individuals in terms of reputation and development. Retain it easy, concise, and meaningful. If there are no writers amongst you or your good friends than we highly propose possessing your band bio written for you by a specialist music copywriter. It’s so significant and it need to be specialist.