The healthcare and pharmaceutical marketplace research company Manhattan Study, has established that a few out of four nurses advocate well being websites to the patients they have a tendency to. The research targeted on the nurses’ preferred systems, how they are applying them now, and how they program to carry on employing them in the potential. This review was executed online among a sample of 1001 U.S. nurses and doctor assistants.
It was uncovered that nurses are very knowledgeable about wellness engineering. Generally, and just the very same as a medical doctor, a nurse spends about 8 hours a 7 days browsing the Net for professional causes. sleep Most of this time is in between patient consultations. Also, nurses proved to be quite energetic and interested in studying about healthcare solution data on the web more than eighty p.c have clicked on biotech, pharma or device companies’ websites for the duration of the final 12 months, especially Merck, AstraZeneca, Pfizer, Sanofi-Aventis and Eli Lilly.
Even although advertising and marketing departments and pharmaceutical consultancy corporations are informed of the significance of nurses in patients’ health care options, it has been difficult to pinpoint an efficient way of having edge of this situation, until now. Manhattan Research’s review clearly provides the big opportunity the Internet is. It is a essential component to influence and join with nurses, and therefore, achieve patients straight and properly.
Among the subjects analyzed in the research are:
– Technologies and Web use for professional reasons, including e-mail, web sites visited, search engines employed, wikis, social networking web sites, HCP online communities, newsletters, blogs and podcasts
– Channel blend, what sources are favored for specialist data and the use or interest in pharmaceutical website attributes
– Email use and opportunity, how they converse with clients
– Client conversation and education and learning, the supply of individual education components, the advised internet sites and impact on therapy conclusions
– Handheld gadgets, the frequency, skilled functions, clinical references and desired factors of entry
– Apply technological innovation, digital prescribing, EMR use and pursuits
– Continuing education, present and long term way to do it (on-line, mobile, standard), internet sites utilized
– Follow profile, work setting, variety of clients seen and amount of prescriptions prepared
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