surfing sri lanka of producing an image or identity in the minds of shoppers is called positioning. It truly is really essential to travel and tourism destinations because it helps make your location more desirable to consumers than other equivalent destinations.

The method of positioning requires industry positioning, psychological positioning, and positioning techniques.

Action 1: Marketplace Positioning

In this phase, you pick a target market phase (industry segmentation), which is almost certainly the group of folks that you currently are looking at at your vacation spot. But if you need to have new buyers, you may want to search at other achievable segments, and focus on them. For instance, if you normally have families at your destination, you could focus on wealthy retirees as a new supply of company.

Now that you’ve got chosen a target industry, you require to understand all about them. What do they like to do even though on vacation? What do they want from a spot? Make use of surveys and emphasis teams to response these inquiries and learn far more about your target marketplace. Funds put in on that now will be properly expended. You surely will not want to squander advertising bucks later on on marketing the improper message to your target viewers. Make sure you find out what the proper message will be, and never guess.

The other factor you require to learn from your focus on market is how they already perceive your destination. What benefits do they believe your destination supplies? What beliefs do they already have about your destination? Are any of them adverse? If so, what are they? You will need to have to counter those beliefs in your new position.

Step: 2 Psychological Positioning

Now that you comprehend your target audience, you can place that information together with your enterprise targets and determine out what you will talk to the market place section that will plant the right graphic in their minds about your destination.

You can use actual physical characteristics if they are exclusive. For case in point, Westin Accommodations positioned by itself with their business-changing “Heavenly Mattress” slogan. As the first resort to supply quality mattresses and bedding, they had a exclusive actual physical attribute.

Step three: Positioning Methods

one) Head to Head Method: Not suggested for most travel and tourism organizations, but it can be done. It’s more very likely that you will:

2) Relate Yourself to Industry Chief: If you can not lick ’em, join ’em! Avis Auto Rentals did this with their slogan “We consider more challenging.” Marriott, Hilton and Radisson have all employed this approach also, incorporating high quality beds to their offerings, therefore hitching a experience on Westin’s gravy train.

three) Price tag Benefit: Not to be mistaken for cheapest value, which is generally averted because customers relate low cost to low quality. Place for greatest worth instead, utilizing this approach.

4) End users and Characteristics: Associate your journey destination with a team of men and women, or with the reasons they may arrive to your location.

five) Location Course: Can you associate by yourself with a special knowledge? Probably you are a tour operator that offers excursions to the dropped city of Atlantis. (If so, you should speak to me, I want to arrive…but you get the thought.)

Summary

You are now properly established up to place your self for maximum aggressive edge. Do bear in thoughts other factors that may impact your place, this kind of as area, economics, politics, and life style adjustments. Go for the gold and take pleasure in a position as market place leader for your target industry phase.