The Future of Article Marketing Following the Google Algorithm Change

Being a full-time on line marketer means you have to help keep a detailed watch how Bing is standing pages on the web… one really critical matter is the whole dilemma of repeat content. Most importantly, how does having copy content by yourself site and on other people’s web sites, affect your keyword rankings in Bing and the other search motors?

Today, lately it would appear that Bing is much more open about so just how it ranks content. I say “looks” because with Google you can find decades and decades of mistrust as it pertains to how they handle material and webmasters. Google’s full “do as I say” attitude leaves a bitter taste in most webmasters’mouths. So much therefore, that many have had ample of Google’s perspective and dismiss what Google and their pundits state altogether.

That is possibly really psychologically satisfying, but can it be the proper course or perspective to take? Not likely!

Mainly because, no matter whether you adore or loathe Bing, there is no questioning they are Master of on the web research and you should play by their rules or keep a lot of significant on the web revenue on the table. Now, for my significant keyword content/pages actually a loss of just a couple of places in the rankings could mean I lose countless pounds in day-to-day commissions, therefore any such thing affecting my rankings demonstrably get my quick attention.

Therefore the whole difficult issue of replicate material has triggered me some matter and I have built a continuous psychological notice to myself to learn every thing I can about it. I am largely concerned about my material being ranked decrease as the search motors believe it is replicate content and penalizes it.

My condition is compounded by the truth that I am seriously into article advertising – the exact same posts are presented on thousands, some times thousands of sites across the web. Normally, I’m worried these posts will dilute or decrease my rankings as opposed to attain their intended intent behind finding higher rankings.

I try to vary the point text/keyword link in the reference boxes of these articles. I do not use the same keyword phrase over and once again, as I’m almost 99% positive Bing has a “keyword use” quota – repeat exactly the same keyword phrase also frequently and your highly linked content will undoubtedly be lowered about 50 or 60 places, essentially taking it from the research results. Been there, done that!

I even like submitting distinctive posts to particular popular web sites therefore just that site has this article, thus removing the whole duplicate material issue. And also this makes for a good SEO strategy, specifically for beginning online marketers, your own personal website may take a moment to access a PR6 or PR7, but you are able to position your content and hyperlinks on high PR7 or PR8 authority web sites immediately. This provides in quality traffic and help your personal site get established.

Another way I fight this problem is by using a 301 re-direct in order that traffic and pagerank flows to the URL I’d like ranked. You may also use your Bing Webmaster Tool consideration showing which version of your site you would like rated or featured: with or without the “m w w “.

The complete basis for doing any of this has related to PageRank liquid – you want to move along this rank juice to the correct page or content. This may increase your rankings, particularly in Google.

Fortunately, there’s the somewhat new “canonical draw” you need to use to share with the research motors this is the page/content you would like included or ranked. Only put this meta url draw to your content that you simply want placed or highlighted, as in the case provided under:

url rel=”canonical” href=”place your preferred url here”

Anyway, that full copy situation has many faces and edges, so I like planning directly to Bing for my information. Knowledge shows me that Google doesn’t generally provide you with the full monty, but also for the most part, you can follow what they say. Lately, during the last 12 months, Google seemingly have built a major plan change and are showing webmasters far more information on what they (Google) rank their index.

Therefore if you are concerned or interested to locate out more about repeat material and what Google says about this try these helpful links. First one is just a very informative movie on the subject titled “Duplicate Content & Numerous Website Dilemmas” which is presented by Greg Grothaus who performs for scrape google search results.

In just one more post, Matt Cutts examines the connected issue of material scraping and says webmasters not to concern yourself with it. This can be a slightly different subject, other webmasters and unmentionables may use software to scrape your internet site and position your content on the site. It has occurred to me, countless occasions, including when my material has been decreased to scrambled nonsense. Cutts claims never to worry about that subject as Bing may often inform the first supply of the material. Actually, having links in this copy content may just support your rankings in Google.

“There are a few those who actually hate scrapers and attempt to break down to them and try to obtain every single one erased or started off their internet number,” says Cutts. “I are generally the sort of person who doesn’t really concern yourself with it, as the huge, great, great bulk of the time, it’s planning to be you that comes up, perhaps not the scraper. If the guy is scraping and scratches the information that’s an url to you, he is relating to you, so worst situation, it won’t harm, however in some unusual instances, it would actually help a little bit.”

As a full time on the web marketer I am not too simply convinced, I mostly have pushing considerations about my unscrupulous competition using these scrapings and duplicate material to undermine one’s rankings in Bing by causing some keyword spam filter. Whether in reality this actually happens, just Bing understands without a doubt, however it is simply yet another indication, despite ab muscles step by step and valuable data given over, replicate material and the problems bordering it, can still provide significant problems for on the web marketers and webmasters in the future.