Facebook has revolutionised the way many people communicate with close friends and family members on a everyday foundation, and for many salon homeowners it can also change their advertising techniques.
I have been working Fb internet pages and on-line marketing and advertising campaigns for Hair & Elegance Salons for a variety of many years, and their low-expense, immediacy and simplicity of use now tends to make them my 1st choice for all salon advertising.
The 1st action for any salon operator is environment up a Webpage on Facebook for your company – but be warned, this is not the identical as Private Page and Fb could ban you if you use a individual webpage for company promotion.
Also make certain that you do not enable a member of personnel to produce the Salon website page and attach it to their private profile on Fb. If they go away, you will not be capable to submit on your page!
Phase two is creating your “admirer-foundation” by asking buddies family and consumers to “like” your webpage and when you strike 25 likes you can modify the extended challenging identify allocated by Fb to a shorter version to mirror your salon’s name. Y
ou will require to actively advertise your web page in-salon utilizing posters, new business playing cards or word-of-mouth – but we want to be able to chat to every single salon client on Facebook within a year!
I assisted one particular salon develop their Fans from zero to eight,000 in 12 months – so goal large and make it component of your weekly marketing plan.
After you have a webpage with substantial numbers of Likes – build some good messages and promotions for the web page. You need to have to put up something every 7 days, and sooner or later every day, so produce a very good blend of salon news, gossip, new solution intros, personnel news and salon provides for your Fans.
The Body Art Facility Unique delivers for your Fb fans is a great way to make sure clientele just take notice of your posts and look forward to the following “offer” – so be creative in your submitting of salon offers. An illustration could be a “mystery word” they use at reception to get a price cut for 1 7 days allowing you to keep track of the good results of the marketing.
At times use images that are appropriate and eye-catching but preserve messages short and punchy. If you want to say more, then use a link to your web site or site that offers a lot more data.
Facebook is a outstanding tool for salons, and when tried you are likely to grow to be an avid Facebook consumer.
In the twenty first century, salon’s are declaring a whole lot a lot more to customers than “are you going on holiday getaway this 12 months?”
For far more information read through my site submit on Facebook for Hair or Elegance Salons
Phil Evans is an ex salon-operator with twenty years expertise of using the Internet and internet sites to promote Hair and Splendor Salons.
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